Very Peri: the color chosen by Pantone for the year 2022
The yellow-gray couple Pantone 13-0647 Illuminating + Pantone 17-5104 Ultimate Gray for 2021 gives way to a new shade of purple, symbol of energy, well-being and most of all, positivity.
The starting color of Pantone 17-3938, created from scratch by the analysts of Pantone Color Institute is Periwinkle Blue, traditionally associated with the power of lowering anxiety and stress, giving comfort and safety.
To give it a fresher twist, they inserted a lively red-purple undertone, showing the will to look at the future with optimism in a moment of constant change.
The cheerful confidence of Very Peri by Pantone represents a rebirth after the dark days of isolation.
Freedom and creativity with Very Peri
Make way for freedom of expression and creativity.
The brand new periwinkle purple nuance created by the American company is an invitation to look for unexpected views and original combinations.
« Every year, the Pantone Color of the year reflects what is happening in global culture. Creating a new tone from scratch for the first time in the history of our program, we want to testify to the ongoing innovation and transformation. »
said Laurie Pressman, vice-president of Pantone Color Institute
For over 20 years, the institute has influenced product development in sectors like fashion, industrial design, interior design and packaging.
At the moment, it is clear that the evident fusion between reality and the virtual universe is under the spotlight, thanks to social gaming, the development of the metaverse and the constant expansion of digital art.
«Society continues to recognize color as a fundamental form of communication and expression and the complexity of this new shade of blue, infused with red-violet, highlights the possibilities that open up before us.»,
Laurie Pressman continues.
Very Peri as a home protagonist, living on walls and fabrics
Periwinkle is about to bring its positive energy to our homes as well.
At first sight, this shade of purple could seem difficult to match, but the key will be to go for accessories and details to enrich the spaces.
Linen, curtains and cloths Very Peri to revitalize even the most classic home spaces.
The perfect combination for this dynamic nuance are cozy and welcoming shades.
We are talking beige, gray, cotto and sage green, but also the more lively coral red.
If you feel like daring, the Very Peri will be perfect even on the walls, better if only one, or alternatively as a protagonist of a patterned wallpaper, in order not to overweigh the spaces.
You could also choose for a white and essential room in which a single decorating item stands out, such as a purple armchair, sofa or carpet, that brings the room more personality.
Red carpet
The Color of the year 2022 has already been spotted on red carpets.
Starting off, pop-star Lady Gaga showed a long and impalpable purple dress during the London première of the new film House of Gucci, in which she portrays Patrizia Reggiani.
The eclectic singer and actress showed up on the red carpet totally unconcerned of the superstition according to which you shouldn’t wear purple in a theater
Many fashion griffes like Valentino, Alberta Ferretti, Gucci, Stella McCartney and Victoria Beckham chose this strong shade for their new collection. Same goes for shoes by Gianvito Rossi and Prada accessories.
During the latest defilè Metiers d’Art 2021/2022 by Chanel, the knitwear was painted Very Peri.
With the upcoming international fashion weeks, we can’t wait to see which catwalk will show again this spicy and intense periwinkle nuance.
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