Everything is ready for the Milan Design Week, and at the Darsena there will be an installation by Stefano Boeri Interiors, the Timberland Floating Forest.
Restating Timberland’s green spirit, the installation will be a floating independent ecosystem on water.
The brand is based in Stratham, New Hampshire, and it’s a main player in outdoor style, work and lifestyle.
Today, it has again pointed on Italy, joining forces with the studio founded by Stefano Boeri and Giorgio Donà, famous for their projects in interior and product design.
O2O GROUP, a communication and sustainability hub, worked besides the designers as project creator and coordinator.
Timberland Floating Forest will be open to the public from 10 am to 10 pm, from the 7th to the 12th of June in viale Gabriele D’Annunzio 20.
The Timberland Floating Forest will inaugurate an independent ecosystem
The main goal of the Floating Forest is to make Milan greener.
Guest of honor at the Tortona Design Week, the Floating Forest is conceptually and physically designed to be an independent ecosystem.
Here, 610 trees and more than 30 species will enhance biodiversity, giving the environmental benefits of urban forestation, connecting with the other green areas of the Lumbard city.
Within the forest, trees like maple, birch and malus and bushes, such as black aronia, hortensia, mahonia and pittosporums.
Furthermore, herbs like stipa, eulalia, anemone, emerocallide, verbena and pampa.
The urban forestation efforts of Timberland to tackle climate change
Known mainly for the Yellow Boot, designed in 1973 for the harsh climate of New England, Timberland is ever innovating the outdoor industry, with sustainable projects.
The best seller objective is to enjoy outdoor life, and to protect nature is the ultimate goal of the brand.
Therefore, besides sustainably made products, Timberland takes on a complete vision for equity all over the world.
Among the environmentally conscious projects, the Floating Forest.
The brand stated:
Urban forestation is a fundamental step to contrast climate change and improve the quality of life. That’s why cities should be greener: a urban forest could be the opportunity to improve environmental health and implement biodiversity.
Timberland Floating Forest will be both an attraction and a disrupting element in the Darsena landscape, in order to raise awareness on the environment.
The studio founded by Stefano Boeri and Giorgio Donà designed the Timberland Floating Forest to be a place of conciliation between human and nature.
“A space for society where cutting the distance that usually stands between citizens and nature” the brand specified.
An experience both physical and virtual
Technology can be the key to share a sustainable vision.
Thanks to the plants within it, the Floating Forest consists of four different areas linked to the senses.
Visitors could interact with the latest eco-innovations of the brand.
The sensorial element will be implemented with a digital experience both in presence and online.
For those who could not take part at Fuorisalone, Timberland has designed an alternative experience on timberland.it/floatingforest.
A circular project
The Timberland Floating Forest is a sustainable project all round, eliminating concepts like “start” and “end”, and thus eliminating waste.
Circularity is essential, and the new floating island will be a heritage for the city of Milan.
At the end of Fuorisalone, all the trees will be given to Soulfood Forestfarms Hub Italia.
A non-profit organization working at local green transitions, Soulfood Forestfarms is working with CasciNet Agrohub and the University of Milan on the regeneration of Parco della Vettabbia.
Thanks to the trees of the Timberland Floating Forest, the derelict fields will be transformed into a productive agricultural forest, managed with agroecological principles.
All the materials of the installation are easy to assemble and dismantle, and will be recycled at the end of the event.
